Content Creation Guidelines

Use these guidelines, specifications, and best practices to create clear and effective content for customers.

PDF Templates

Choose an appropriate template before creating content. 

For promotional offers, use:

• Generic Flyer
• Single Departure Flyer
• Detailed Tour Itinerary
• Cruise with Itinerary

For news and events, use:

• What’s New

Promotional offer templates include additional features such as pricing, departure dates, and terms & conditions.

Post Title

Choose a strong, engaging title to capture customer attention. 
- Minimum: 8 characters 
- No maximum, but keep it concise to avoid formatting issues in PDFs.

Cover Photo

Follow these specifications for best results:

• Format: JPEG or JPG
• Orientation: Landscape
• Minimum Width: 1200px (to avoid low resolution)
• Max File Size: 1MB (to reduce download time)

Summary (Optional)

Add an introductory paragraph if needed.

Content Guidelines

Use the Content Management System (CMS) for creating and publishing content. 

Best practices:

• Avoid using "Heading 1" (already assigned to the post title).
• Use "Heading 2", "Heading 3", or "Heading 4" for subheadings.
• Do not add unnecessary spaces—PDF formatting is predefined.
• Keep formatting simple (avoid excessive colors, fonts, and styling).
• Use left-aligned text for better readability.
• Recommended length: 1,500-1,900 characters (including spaces).
• Insert images in the "Photos & Videos" section for promotional content.
• Include relevant links where necessary.

Photos & Videos

Your cover photo will be displayed here. You can upload additional images or choose from the gallery. 

Note: In PDFs, only images will be visible (videos are not supported).

Terms & Conditions

Add relevant details such as pricing, restrictions, and fees.